Expert Recommendation
.Overview
At this price range, there aren’t many cameras that can do it all, and while the Fujfilm S700 isn’t the best camera in any particular category, the S700 has one distinct advantage over most of the other cameras in this price - a long ultrazoom lens, capable of zooming 10x from 38 to 380mm. Because of this versatile and long zoom range, and average performance in most other areas, the S700 is the best this price range offers in a camera that can cover travel, sports, and children/pet portraits, all in one.
My Best In Class Pick
Fujifilm FinePix S700
At a price point of $200, there really aren’t many options available - none of the options here come close to excelling in any of our three criteria - travel, fast action, or photos of children and pets. In all honesty, the more realistic thing to do is to drop one of the requirements (probably fast action), and find a camera that does your top one or two priorities best, rather than settling for a $200 camera that tries to do cover all the bases but doesn’t end up delivering good pictures in any situation.
Within this category, however, the best option is the Fujifilm S700. While its high ISO performance (needed to freeze the motion of fast action and pets/children in low-light) is simply average, it is on par with just about every other camera in this price range, and in addition the S700 has the long telephoto range needed for sports and the versatile zoom range useful for travel.
Why not the Kodak Z712, which has an even longer zoom range and the image stabilization missing from the S700? Although it is a well-featured camera on paper, the Z712’s poor high ISO performance severely limits its use in sports and for photos of children and pets in low light situations (indoors or at night), two of the primary uses for this recommendation.
Where to buy
Fujifilm FinePix S700
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Best Price:
$246
See It »
- $246 - $399 Compare Prices »
Specifications
- Zoom: 10.0x
- Resolution: 7.1MP
- AF Shutter Lag: 0.6 - 2.2s
- Burst Speed: 1.4 fps
- Size: 4.2 x 3.0 x 3.2 in.
- Battery Life: 500 shots
- Easy to Use: Yes
Comparing My Best In Class Pick with Other Good Choices
| Product | Fujifilm FinePix S700 | Canon PowerShot A720 IS | Kodak EasyShare Z712 IS |
| Customer Rating |
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(from 294 reviews)
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(from 334 reviews)
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(from 185 reviews)
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| Price | $246 - $399 | $499 - $679 | $399.99 |
| Size (W x H x D) | 4.2 x 3 x 3.2 in | 3.8 x 2.6 x 1.7 in. | 4.1 x 2.9 x 2.7 in |
| Weight (without batteries) | 10.8 oz | 7.0 oz | 10.8 oz |
| Max Shooting Speed (continuous) | 1.2 fps for first three, 0.4 fps after | 1.2 fps, unlimited | 2.1 fps for first 6 |
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Min Focal Length (35 mm equivalent)
The 35 mm equivalent focal length is a measure that indicates the angle of view of a particular combination of a camera lens and the sensor size. The term originates from the time when the vast majority of photography was done with 35 mm film. On any 35 mm film camera, a 30 mm or less lens is considered a wide-angle lens.
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38-380mm (10x) | 35 - 210 mm (6x) | 36-432mm (12x) |
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Image Stabilization Available
Image stabilization features are designed to reduce the blur that results from normal, minute shaking of a lens due to hand-held shooting. However, image stabilization does not prevent motion blur caused by the movement of the subject or by extreme movements of the camera.
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No | Yes | Yes |
| Storage Media | xD Picture Card, SD Card | SD Memory Card, SDHC Memory Card | SD Memory Card, SDHC Memory Card |
| Battery Type | AA-size (x4) | AA-size (x2) | Proprietary Lithium Ion rechargeable |
| Battery Life | 500 shots | 400 shots | 275 shots |
| Max Usable ISO (subjective) | ISO400 | ISO400 | ISO200 |
| Travel Rating | Good | Average | Good |
| Children/Pet Portrait Rating | Good | Good | Average |
| Fast Action Rating | Average | Poor | Poor |
Canon PowerShot A720 IS
The Canon A720IS is a medium-range model in Canon’s highly versatile A-series of cameras. Despite fitting into a 1.6in body, the A720IS packs a hosts of features, such as an image stabilization system, and a large 35-210mm (6x) zoom range that provides the long telephoto range useful for portraits, wildlife, or far-away detail, although it’s missing the useful 28mm wide-angle needed for landscapes or large landmarks, and doesn’t quite have the long 300mm+ reach needed for close-up fast action photos.
The A720IS, with decent high ISO ability and image stabilization, is an above-average camera for low-light photos of static subjects like landscapes or buildings you might encounter on travel, but is fairly average for moving subjects such as children and pets. For high ISO-dependent fast action subjects, the A720IS will produce slightly grainy/noisy images even in daylight situations, and will be nearly unusable indoors or at night.
The A720IS can take photos continuously at 1.2 frames per second for an unlimited number of photos - about average for this class, but not really fast enough to make a difference (In between that 1.2 second, the peak action will have probably elapsed). As with all other consumer cameras, the A720IS’s autofocus system isn’t nearly capable of keeping up with fast-moving subjects in low-light, and is barely able to keep up with fast action even in bright outdoor lighting.
The A720IS lasts about 400 shots per charge, above average for this class and certainly long enough to last at least a couple of days of travel.
Where to buy
Canon PowerShot A720 IS
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Best Price:
$499
See It »
- $499 - $679 Compare Prices »
Specifications
- Zoom: 6.0x
- Resolution: 8.0MP
- AF Shutter Lag: 0.5 - 1.2s
- Burst Speed: 1.4 fps
- Size: 3.8 x 2.6 x 1.7 in.
- Battery Life: 400 shots
- Easy to Use: Yes
How It Works
You tell us your budget, intended uses, and desired features. We show you personalized recommendations from unbiased experts to quickly identify the best digital camera for you.
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How to Pick Digital Cameras
- For Travel Photos
- For Photos of Children or Pets
- For Action or Sports Photos
- For Photos in Low Light








