For a rugged camera that can capture high quality images and HD Video while dangling from a rocky cliff or swimming alongside a school of fish, the Pentax W90 was made for the adventurous traveler. With a 5x zoom lens and 28mm wide angle, you have plenty of room to capture the big picture or zoom in for the hard to reach, one time shot that never fails to present itself in faraway places.

Built tough and packed with the latest in digital technology, the W90 can handle temperatures as low as 14 degrees fahrenheit and drops of up to 7 feet. It will also go nearly 20 feet underwater and provide up to 2 hours of nonstop recording. Just the thing when venturing into uncharted territory or simply with the kids in the hotel pool.

The W90 features a 12mp sensor, a 28-140mm equivalent lens, a large 2.7” LCD screen and HD video recording. There is also a new addition to the Optio family of waterproof cameras, a Digital Microscope mode that lets you shoot tiny objects up to one centimeter away. Aided by three macro LCD lights placed around the lens barrel, you can move in on whatever flora and fauna you encounter on your expeditions and get unique images showing tiny details never available before.

If it’s portraits of kids and pets that you’re after, the W90 has a Face Detection AF & AE function that will detect up to 32 faces and render them clearly and sharply as fast as 0.03 seconds. And get everybody in the picture with another new feature of the W90, the Small Face filter . It not only detects children but your dog or cat as well.

Of course, HD video is an important feature on point and shoot cameras and Pentax has given the W90 a solid offering. Having the ability to shoot quality film clips as high as 1280 x 720 pixels at a frame rate of 30 frames per second, the W90 also lets you grab still images from video and create titles at the beginning of each clip.

And the insides aren’t the only thing Pentax did right with the W90, the outside is also designed with the adventurer in mind. Available in Black, Pistachio Green and, for the true outdoorsman, Vibrant Orange. That’s right, you asked for it and Pentax delivered. Chosen to satisfy the style currently adopted by active people, Vibrant Orange was added due to user’s requests to match their camera with their other outdoors equipment. It even comes with an attached carabiner for hooking up to backpacks or belt loops.